The TikTok marketing campaign is suitable for the business that has their target audience on the platform. The company has to ensure its target audience availability and start the campaign. TikTok offers business advertisers to personalize their marketing through ads, events, live marketing, and influencer marketing. Before initiating TikTok marketing, the marketer must know the application’s new features to connect with the target audience and make appealing marketing methods to create interest in the brand. The followers who get impressed with the ad will reach the brand to inquire about it and have the chance to buy the product.
There are many marketing methods such as traditional marketing and digital marketing; the business is supposed to go with digital marketing to find better results even though they specialize in print advertising and word of mouth marketing.
The TikTok ads are the primary advertising method where the brand can prefer organic and paid marketing. Organic ads are the free method by creating brand video ads and post consistently in the feeds and TikTok stories. The paid ads can get sponsored and have the potential to reach a broader audience. TikTok allows the advertiser to choose their ad placements based on the location and other customer demographics for their desired results.
TikTok has five types of ads- in-feed ads, brand takeovers, top views, hashtag challenge, and branded lenses.
The infeed ads are waving in the explore tab and the follower’s walls, creating a versatile ad associated with brand content. It may be any category as brand awareness video, product videos, tutorial videos, customer interaction videos, and so on within 60 seconds. The brand compelling content must be included in the feed ads to make the viewer like the brand video.
Brand takeovers are the premier advertising strategy to penetrate the target audience to focus on the brand ad. It is a full-screen ad of length 3 to 5 seconds with the visual alone, which lasts for 24 hours in the discover tab and stay at the top position until the other ad enters. The audience will see this ad first while they open their profile.
The top views are the extended version of the brand takeovers with 60 seconds length video and add the audio effects to present the video ad more adorable.
The hashtag challenge is used for marketing the brand product to a broader audience at a time and increase the followers using the audience generated content. The brand followers act as a brand ambassador for the brand hashtag.
The branded lenses are the supreme marketing method enabling the brand followers to use the brand template to create their videos. It includes 2d lenses to add animated effects to make it more realistic. When many users use brand lenses, the brand will go viral.
The business must strategically use these ads and allow them to buy TikTok likes by excluding the non-workable elements from the insight gained by identifying the brand competitor’s TikTok marketing activities and public posts.
The influencers are the persons who have their default followers who listen to the comments and decide on the product purchase. The influencer’s roles involve campaigning the brand information to the followers by making the necessary posts such as regular feed posts, story ads, events, and challenges. The influencers perform all kinds of digital marketing operations, as paid as sponsored ads and events campaigning. Marketers use the present application technique to connect with the media user and efficiently develop the bond.
Popular media like Facebook, Instagram, and TikTok have the most commonly used influencers types: nano influencers, micro-influencers, macro-influencers, and mega influencers. The nano influencers are the persons who contain the follower’s volume from 1000 to 10000, the macro-influencers holds around 10000 to 100000, the macro influencer has about 100000 to 1 million, and the mega influencer has approximately 1 million to 2 billion. The brand can utilize the influencer’s type based on the follower requirements and marketing budget to multiply the brand reach and followers.
The brand must be conscious of selecting the influencer for their brand marketing; the influencer followers must fit the Business target audience. The business must analyze the influencer’s previous operations, discuss the brand marketing objective, and monitor their campaigning to increase marketing performance and attain more leads.